We’re fascinated by augmented reality here at Torchlight Digital Solutions.

Blippar specialise in providing AR-enabled advertising for brands, helping them literally bring their messages to life via their free application for the iPhone and Android devices.

Hold your phone up to an advert which has been Blippared and you can interact with something which until now used to be a static experience.

Here’s three examples which we like.

And, of course, these are just the tip of the AR iceberg – when this service becomes more mainstream, we look forward to seeing how else creative advertisers use the platform.

JWT business cards

Waitrose press advertising

Marmite Genie In A Bottle


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