LinkedIn now allows company page owners to update their followers
Update your LinkedIn company followers
LinkedIn has recently rolled out an update allowing company page owners to publish status updates – similar to Facebook pages – to keep their followers informed of the latest news and information.
In order to do this, you first have to navigate to your Company page, then select Edit from the Admin Tools menu on the right.
Select Edit from the Admin tools drop-down list on the right
You’ll now be informed of the ability to update your page settings. Before you can enable page updates, you must choose who has the permission to do so.
Choosing who can publish updates
If you are the owner of a large company with many employees already registered on LinkedIn with a company email address, you can allow anyone at that company to update the page. If not, you can choose a registered LinkedIn user (most likely yourself) and give them authorisation.
Giving a LinkedIn user permission to publish updates
Once you’ve done this, select the Publish button to save your changes.
Now publish the changes to the page
Now, you’ll be able to publish updates on your page. These can be short messages, links to pages on your or someone else’s site, or both.
Now you can write updates and publish them to your page's followers on LinkedIn
So, as well as being able to update your company’s fans and followers on Facebook and Twitter, you can now add LinkedIn to your publishing schedule.
We’ll leave you to decide whether that’s a good thing or not…!
